What it is and why you need it
When sourcing a Shop Sign, you may be driven by the design impact or visibility of new signage.
It takes a great deal of marketing and advertising before people know you even exist. When a customer does arrive at your store, first impressions are everything. Maybe you’re looking for shop signs with lights?
With signage being one of the very first things they see, it’s important you get it right.
In fact, this survey carried out found that 76% of people enter a store they’ve not visited before based solely on their signage.
Clear, professional, and attractive signage means the customers won’t be able to resist stepping inside.
Benefits of using retail signage in your business.
What is retail signage?
Signage in retail premises helps customers to navigate their way around the store and/or provides them with information that helps them with their shopping experience.
It can help them to find your store in the first place, know what your business is, and what your opening hours are. Moving on to inside the store, the customer can use your signage to find out where things are, any offers you have on, and directions around the shop.
To put it simply, anything that tells a customer something about your business can be considered retail signage.
Increase Brand Visibility.
Brand awareness is important to any company. It’s what draws customers in and keeps them coming back.
A strong brand identity also gives you an advantage over your competitors.
Signage can help you to increase your brand visibility.
Placing well-designed signs both inside and outside of the store helps customers to quickly identify who you are, while building trust and loyalty.
increase product awareness.
Retail signage can help you to make customers aware of any new products you have for sale while also helping them to find out more information about the products they’re already interested in.
A good sign should explain to a customer, at a minimum, what the product is and how much it costs. This helps customers to make an informed decision on whether it’s something they’re interested in buying.
influencing customer buying decisions.
One of the best things about having great signage throughout your store is that it can encourage customers to make a purchase.
For example, placing point-of-sale displays at well thought out places in the store can influence a customer to buy something.
You can use it to promote any products you have on special offer, your bestsellers, or any seasonal items.
Retail signage can also help you to introduce any new products you’re looking to sell and direct customers to your key products that your customers like.
communicating with customers.
In larger shops, especially those that are spread out over multiple floors, it can quickly become confusing for a customer as to where they’re supposed to go.
This is where retail signage is so important in helping you to communicate with your customers and guide them around the store.
Signs can help you to tell people what can be found and where, and how they get to where they need to be to find the products they want.
You can also use signage to tell customers about all the things you have on special offer and other products you think they might be interested in.
enhancing the customer experience.
Retail signage can be used to help customers navigate their way around the store.
This can be used in a number of ways from directions on the floor to hanging overhead signage.
You need to make it easy for people to find what they’re looking for.
If you don’t, you risk losing frustrated customers who choose to go elsewhere.
Looking for retail signage for your business?
If you’re interested in upgrading the retail signage for your business, we can help! Get in touch and we can design something bespoke to your brand and help you to bring in more customers.
Just some of the clients who have made a statement with their signage and Wall murals from Lustalux.
Bespoke design for NHS Trust.
why choose lustalux to install your signage and wall graphics.
Why not give Lustalux a call today on 01772 726622 and see how we can help brighten up your work space. We can work with either your own images and suggestions or we can design something completely bespoke and original.
other products and services you may
be interested in.
At Lustalux we like to oversee every aspect of your project, so we provide a full-service in-house experience: from design to production to installation. To ensure top quality across all areas.
We can transform tired and outdated surfaces, both interior and exterior, with a choice of literally hundreds of architectural wrapping films. These advanced materials can replicate a myriad of finishes that are hardly discernible from the real thing. A host of surfaces can be uplifted and transformed at a fraction of the cost of replacement.
We offer an extensive range of unique, made to measure signs for virtually any type of requirement. We will provide the means to brand and portray your business in the best light possible with a vast range of signage and branding solutions, making you stand out from the crowd.
Our supporting specialities.
Window film is a thin laminate film that can be installed to the interior or exterior of glass in both commercial and residential buildings. The process of window film installation involves the use of a self-adhesive polyester film which is applied to the glass acting as a sunscreen, blocking harmful IR and UVB rays and regulating the levels of heat and light passing through it.
Window film can also be a cost effective retrofit solution for windows that need to be upgraded to meet today’s building codes and energy standards.
Available in a wide range of colours from clear to dark, reflective or non-reflective the film can also feature bespoke design elements such as your logos and company information.
Window film not only looks impressive, it can also offer you improved security and privacy. And with so many benefits on offer, it’s clear to see why window film installation is gaining in popularity
If you would like information on our window film installation service, get in touch now.
With many commercial enterprises looking to reduce carbon emissions, being put under pressure to save money, and provide safe environments for workers, commercial window film is an ideal solution.
Our range of extra strong safety films can help to mitigate some of the effects of bomb blasts or industrial explosions.
From a security point of view, privacy window film can also help to discourage break ins.
In terms of safety and comfort, window film can reduce heat gain by as much as 80% cutting your air conditioning running time and associated costs and UV radiation is cut by 99%.
At Lustalux we have extensive experience in window film installation throughout the UK and across a number of sectors including: education, construction, care homes, sports and leisure and facilities management, so whatever your needs are, we can help.
Visit our case studies for more information.
The application of residential window film in your home will offer you protection from harmful UV rays helping to protect your skin and eyes from sun damage. It will also reduce the fading of your interior furnishings, carpets, artwork and other valuable belongings.
Privacy window film will provide additional privacy and security keeping your valuables out of sight and deterring burglars.
Available in a wide range of shades, window film will enhance the design of your home and help to improve your kerb appeal.
Take a look at our gallery and see for yourself.