How to stand out as an interior designer.
What makes you different?
Are you an interior designer who wants a unique selling point?
Get your brand message right?
As a business owner, you are your personal brand.
That’s why it’s so important to know what your brand image is and to keep this consistent through everything you do.
It’s more than just choosing a pretty logo and a catchy slogan. It means making sure your website, social media, advertising, and marketing are all in line with the message you want to put across.
You’ll also need to think about your brand in every customer interaction you have, be it online or face-to-face.
When working on your brand, it’s helpful to think about the kind of customers you want to attract.
Ask yourself what your ideal customer looks like and target those people with your messaging.
Use Wall Murals Or Graphics.
Wall murals are an incredibly popular interior design trend across many different industries.
From restaurants to shopping centres, office buildings, and even in people’s homes – they’re everywhere. They offer drama and are a real statement piece that will get everyone talking.
They are a cost-effective and eco-friendly solution that reduces the need for a full renovation. It helps ensure customers can afford to keep up with ever-changing trends.
There has been a surge in people using Google and Pinterest to find wall murals they like with a view to incorporating one into their homes.
Offering a wall mural/graphic service helps you to stand out from the crowd amongst a sea of other interior designers.
It shows customers you have something new to bring to the table that they can’t find elsewhere, demonstrating your desire to personalise your services to a customer’s wants and needs.
Don’t Be Afraid To Niche Down.
What do you do best?
Are you an expert at eco-friendly solutions or are you known for creating luxury interiors?
Do you prefer helping those looking for a minimalistic look or are you all about colour?
Some people are afraid to niche down their services as they feel it will cause them to lose work. The truth is that you’ll instead find that you attract the right kind of clients.
You fill a gap in the market.
You have worked hard to get to know what your clients want, and don’t want. You know what annoys them and the problems they have.
This level of expertise means that when customers come to you, they know you’re going to be able to help them get what they want..
Say you’re an expert at working with wall graphics. You will be able to explain exactly:
- What it can and can’t do.
- What will look good and what won’t.
- What all the benefits are (longevity, variation, cost) and you can talk about this confidently with your customer.
- How you can help the customer in line with their needs
This level of specific knowledge makes you more desirable to the right kind of customer.
You’re an industry expert at what you do and you can be trusted.
In return, you’re more likely to build up a loyal customer base through recommendations.
It’s How You Are Different; Not How You Are The Same.
The thing that will truly make you stand out from the crowd is what you do differently from others. It’s that special something you do that no one else can.
It can be something big like offering a specialist service that no one else does.
It doesn’t have to be, though.
Your impeccable customer service skills or your unique way of looking at a space could be all it takes for someone to choose you above everyone else.
When you know what it is that makes your interior design business different from the others, use this to your advantage.
It’s your USP.
Take The Time To Listen To What Your Customer Wants, But Also Offer Suggestions.
It might sound like an obvious point to make, but as an expert you may feel like you know best.
You probably do.
It’s your job to know whether things will look good when placed together in a room.
Don’t let this experience stop you from paying attention to what the customer actually wants from you as you may find the end result isn’t what they wanted.
This doesn’t mean you can’t make suggestions. That’s what you’re there for!
Keep the customer engaged throughout the entire process so they know what’s happening and are involved in the planning.
Why should I consider wall murals for my business?
Be sure to tell people about it and let them know what’s so special about your business.
Offering specialist services that customers cannot get elsewhere is incredibly useful when it comes to attracting new business. At Lustalux we can also offer signage, architectural wrapping and award winning window film. Such services can be matched to each other to provide brand consistency throughout.
Wall murals are one of these specialist services which are increasing in popularity across the industry.
If you’d like to have a conversation with us about it, and how you can use it in your business, get in touch. We’d love to talk to you about how we can help.
Case studies.
Just some of the clients who have made a statement with their signage and Wall murals from Lustalux.
Baines school.
Bespoke design for NHS Trust.
Broadhurst Opticians.
why choose lustalux to install your wall graphics.
Why not give Lustalux a call today on 01772 726622 and see how we can help brighten up your work space. We can work with either your own images and suggestions or we can design something completely bespoke and original.
other products and services you may
be interested in.
Solving: uv issues.
- Reducing fading and UV damage in the home
- Reducing fading on the high street
- Protecting UV allergy sufferers
- Ultra violet protection & fade reduction films
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Solving:
glass safety issues.
Safety Window Film – Building Regs.
Safety Window Film – Spontaneous Breakage
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Solving: security issues.
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design, production
& installation.
At Lustalux we like to oversee every aspect of your project, so we provide a full-service in-house experience: from design to production to installation. To ensure top quality across all areas.
architectural film.
We can transform tired and outdated surfaces, both interior and exterior, with a choice of literally hundreds of architectural wrapping films. These advanced materials can replicate a myriad of finishes that are hardly discernible from the real thing. A host of surfaces can be uplifted and transformed at a fraction of the cost of replacement.
signage.
We offer an extensive range of unique, made to measure signs for virtually any type of requirement. We will provide the means to brand and portray your business in the best light possible with a vast range of signage and branding solutions, making you stand out from the crowd.
Our supporting specialities.
professional window
film installation.
Window film is a thin laminate film that can be installed to the interior or exterior of glass in both commercial and residential buildings. The process of window film installation involves the use of a self-adhesive polyester film which is applied to the glass acting as a sunscreen, blocking harmful IR and UVB rays and regulating the levels of heat and light passing through it.
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Window film can also be a cost effective retrofit solution for windows that need to be upgraded to meet today’s building codes and energy standards.
Available in a wide range of colours from clear to dark, reflective or non-reflective the film can also feature bespoke design elements such as your logos and company information.
Window film not only looks impressive, it can also offer you improved security and privacy. And with so many benefits on offer, it’s clear to see why window film installation is gaining in popularity
If you would like information on our window film installation service, get in touch now.
commercial
window film.
With many commercial enterprises looking to reduce carbon emissions, being put under pressure to save money, and provide safe environments for workers, commercial window film is an ideal solution.
Our range of extra strong safety films can help to mitigate some of the effects of bomb blasts or industrial explosions.
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From a security point of view, privacy window film can also help to discourage break ins.
In terms of safety and comfort, window film can reduce heat gain by as much as 80% cutting your air conditioning running time and associated costs and UV radiation is cut by 99%.
At Lustalux we have extensive experience in window film installation throughout the UK and across a number of sectors including: education, construction, care homes, sports and leisure and facilities management, so whatever your needs are, we can help.
Visit our case studies for more information.
residential
window film.
The application of residential window film in your home will offer you protection from harmful UV rays helping to protect your skin and eyes from sun damage. It will also reduce the fading of your interior furnishings, carpets, artwork and other valuable belongings.
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Privacy window film will provide additional privacy and security keeping your valuables out of sight and deterring burglars.
Available in a wide range of shades, window film will enhance the design of your home and help to improve your kerb appeal.
Take a look at our gallery and see for yourself.
