Broadhurst Optometrists, Lytham St Anne’s

It’s always nice to play an intrinsic part in the launch of a new enterprise. When Preston based optometrists Broadhursts decided to open a new branch just down the road in Lytham St Annes, Lustalux was brought in by the shop fitting contractors and the interior designer to add our expertise to the proceedings.

It’s always nice to play an intrinsic part in the launch of a new enterprise. When Preston based optometrists Broadhursts decided to open a new branch just down the road in Lytham St Annes, Lustalux was brought in by the shop fitting contractors and the interior designer to add our expertise to the proceedings.

The first task was to make use of the external builders hoarding while the entire fit out was taking place. For this we supplied printed aluminium composite panels (often known as “Dibond”) complete with Broadhurst’s own distinctive branding. As hoarding can often look industrial and functional this was an ideal cosmetic marketing opportunity to herald the forthcoming exciting new premises.

Once the fit out contractors had completed the internal layout of the store we moved inside to add some finishing touches. We installed two large wall mural that we had printed back in our Preston graphics studio. These were images of two major Lytham landmarks – the club house at the world famous Royal Lytham golf course, the venue for several major golf events including The Open and the iconic Lytham windmill situated on Lytham Green. Other finishing touches were an acrylic Broadhurst logo with text and some “fun” type wall vinyls adding to the relaxed and welcoming atmosphere within the premises.

Once the internal “magic” was being shielded from prying eyes work began in creating a contemporary, inviting exterior and interior to the premises.

To the exterior of the store we installed built-up flat faced acrylic text with polished stainless steel bonded to the face of the letters finished off with white LED illumination. In addition to this we also installed an aluminium projecting sign, visible to anyone approaching the shop from either side and an illuminated acrylic logo.. A stunning façade especially when viewed at night with the help of the LED lighting.