Outdoor signage that attracts customers.
When you’re trying to find a business, what’s the first thing you look for?
9 times out of 10, you’re probably going to be looking for their outdoor signs for business – especially if you’ve never been there before.
As a business, it’s so important to get outdoor business signs right. Outdoor signage is the first thing customers will see and they will use it in deciding whether they like your business or not. Business signs need to be bold, professional, and reflect your brand.
Here are some tips on how to make sure your external building signage attracts customers.
1. Focus on the quality of your signs.
Effective signage serves as the first point of contact between your business and potential customers. Poorly crafted signs, riddled with spelling errors or lacking clarity, can deter individuals from engaging with your establishment altogether. Hence, investing in top-notch signage is paramount. Quality signage not only fosters a sense of trust and reliability but also reflects positively on your brand image.
2. Reflect your branding in your signs.
Your signage should seamlessly integrate with your brand’s visual identity. Whether you’re operating an Italian restaurant or a commercial bathroom showroom, your signage must resonate with your brand essence. Consider incorporating your logo or relevant imagery, utilizing brand colours, and selecting font styles that align with your business’s personality. Your signage serves as a visual representation of your brand, so ensure it accurately communicates who you are.
3. Focus on your messaging.
Every sign should convey a concise and compelling message. As a vital marketing tool, signage should effectively communicate your brand’s value proposition and entice customers to engage further. Keep your messaging succinct yet impactful, focusing on enticing customers through your doors. Remember, while your sign initiates customer interest, your products and services must deliver on the promises made.
4. Be bold and readable.
The readability of your signage is non-negotiable. Opt for clear, legible fonts and avoid cluttering your sign with unnecessary information. Consider the viewing distance, ensuring your sign remains readable from afar and even at high speeds for passing motorists. Employ contrasting colours to enhance visibility, such as black on white or white on blue, thus ensuring your message stands out amidst the visual noise of the urban landscape.
Consider using contrasting colours such as black on white, or white on blue as this makes the signs text more legible.
5. Consider illumination.
For businesses operating during evening hours, illuminated signage is a game-changer. By illuminating your signage, you enhance visibility, differentiate yourself from competitors, and elevate the perception of your brand. Whether you run a restaurant or retail store, illuminated signage not only enhances visibility after dark but also reinforces your brand’s presence and allure.
Wrapping things up.
If you’re looking for new external signage for your business, we can help. By adhering to these principles of effective signage, businesses can enhance their visibility, attract more customers, and ultimately drive growth and success.
We know exactly what works and will be happy to discuss your needs with you. Let us help you to find what you’re looking for!
Check out some of our designs below.
