Project

Red Bull Harbour Reach Branding Case Study

Lustalux is proud to be associated with one of the world's most recognised brands in Red Bull. We were first approached in 2014  to provide signage and graphics for the annual Harbor Reach wakeboarding event on the Albert Dock in Liverpool.

Location

Liverpool

Sector

Events & Sports

Film Type

Event Signage & Graphics

Timeline

Completed for event weekend (August annually)

the challenge

The annual Harbor Reach wakeboarding event at Liverpool's Albert Dock required high-impact, durable branding across various jumps, obstacles, and surfaces that could withstand water and intense wakeboarding action.

our solution

Served as the official branding partner, manufacturing and installing a full range of custom vinyl graphics and wraps for all event structures, ensuring consistent brand visibility for global audiences.

Red Bull Harbour Reach Branding Case Study

measurable impact

the strategic results delivered through our technical implementation

Official Branding Partner
Partner Status
Multi-year project
Duration
Multi-surface obstacles
Complexity

project details

Lustalux is proud to be associated with one of the world's most recognised brands in Red Bull. We were first approached in 2014  to provide signage and graphics for the annual Harbor Reach wakeboarding event on the Albert Dock in Liverpool. An event we assisted with again in 2015.

Spectators gather in their thousands for one weekend each August to get a chance to watch 20 or so  of the world’s elite wakeboarders take on a tantalising course of jumps and obstacles. Riders can be seen throwing huge tricks and testing their technical abilities to the max. An awesome sight with the very best wakeboarders going head-to-head in a thrilling spectacle.

We are delighted and proud to have been appointed as the official branding partner for the event for the past two years. All the branding on the course, including vinyl graphics and vinyl wraps on all the ramps and various surfaces has been manufactured and installed by our talented team of designers, fabricators and installers. 

Andy Fisher, signage and graphics manager at Lustalux, said: “All the team are very proud to be working with Red Bull Harbour Reach and are delighted they chose a Preston-based firm to get involved. We aspire to be leading experts in the design and installation of cut vinyl and digitally printed graphics and are especially excited to be associated with such a major brand!"

If your event is in need of some cutting edge branding why not give Lustalux a call? We can design, manufacture and install signage and graphics to suit numerous situations and budgets of any size.

key outcomes

  • High-impact branding across elite wakeboarding obstacles.
  • Successful multi-year partnership with a global leading brand.
  • Durable application on challenging marine environments.
  • Precise execution of strict Red Bull brand guidelines.

our approach

1

Surface Engineering

Choosing vinyl systems that adhere to various ramp and obstacle materials used in wakeboarding.

2

Guideline Compliance

Working closely with Red Bull's design team to ensure 100% accurate representation of the world-famous brand.

3

Rapid Deployment

Coordinating installation around event build schedules at Albert Dock.

project faqs

Q: Can you provide branding for events?

Yes, we specialize in design, manufacture, and installation of graphics for events of any size.

Q: How durable is the event vinyl?

We use high-performance materials designed to withstand the specific conditions of each event, including water and impact.

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