Rebranding City Tower in Manchester

exterior 4 sided column graphics

city tower manchester

Rebranding Business Signage.

In the ever-evolving landscape of business, rebranding has become a strategic imperative to stay relevant and vibrant. City Tower, formerly known as Sunley House, recognised this and embarked on a transformative journey to revitalize its image in the heart of Manchester. The 30-storey high-rise office building, nestled in the Piccadilly Gardens area, recently underwent a significant rebrand, shifting from a subdued pale brown color to a dynamic and refreshing turquoise.


The decision to rebrand was fueled by a desire to stay ahead in a competitive market, signaling a commitment to adaptability and innovation. A crucial aspect of this transformation was the collaboration with Lustalux, a renowned sign maker. Lustalux played a pivotal role in the metamorphosis, helping City Tower seamlessly integrate the new turquoise color into its brand identity through striking signage.

The benefits of rebranding extend beyond a mere aesthetic facelift. It breathes new life into a business, capturing attention and invigorating customer interest. A fresh brand image enhances market visibility, fosters customer loyalty, and positions the business as forward-thinking. City Tower’s partnership with Lustalux exemplifies how strategic collaborations can be instrumental in successfully implementing a rebrand, ensuring that the visual representation aligns seamlessly with the essence of the business in its quest for sustained success.

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