Halloween is the first significant date after summer and marks the start of the peak retail season. Closely followed by Bonfire Night, Black Friday, Christmas and the next thing you’ll be ringing in the New Year!
The celebration has come a long way from the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. All Hallows Eve presents the perfect opportunity to hone your decorations, window displays and visual merchandising skills in preparation for the festive season.
Historically the spooky celebration was little more than a carved turnip and a chocolate bar. Thanks to the Americans and their consumer might, the UK have seen a year-on-year Halloween-related spending increase for the last 10 years. Our appetite for pumpkins now far outweighs that of the humble turnip. Like many things that generate money in the U.S. Halloween seems like it’s now a firm date on the UK calendar.
There are many retail tricks to help your customers spend money but the first task is to entice them into your shop! Your window Halloween decoration display is key to grabbing the attention of passers-by and hopefully creating enough intrigue to tease them inside. Once inside, you can communicate via various types of tabletop signs, hanging signs, posters and snap frames.
Eye-catching window displays
It’s great to choose your most relevant products for the season but why not spookify your window too? Combine display stands and props with large Halloween window decorations and decorative silhouette designs adding fun Halloween icons like spiders, bats, witches, cats and pumpkins to create a creepy atmosphere. Lustalux have introduced a small range of extra large Halloween window clings and they are available supply-only via our online shop. These re-usable non-sticky clings will adhere to any smooth clean surface. The new range includes bats, ghosts and pumpkins but we also welcome commissions to produce and design whatever you can imagine.
