Holiday 2024 Campaign Featuring Ariana Grande
Lustalux Partners with Swarovski for the Holiday 2024 Campaign Featuring Ariana Grande
Lustalux is thrilled to announce our collaboration with Swarovski for their stunning Holiday 2024 campaign, featuring global superstar Ariana Grande.
Titled “Party of Dreams,” this enchanting narrative is crafted by Global Creative Director Giovanna Engelbert and brought to life through the lens of renowned photographers Mert and Marcus, with film direction by music video maestro Christian Breslauer.
“In this captivating campaign, we follow Ariana as she ushers in the Christmas holiday season, stepping into a vibrant nightclub that reflects Swarovski‘s signature aesthetic. The space, radiant with the brand’s hallmark colours, sets the perfect backdrop for a celebration that embodies the spirit of joy and togetherness.”
Ariana’s grand entrance (excuse the pun) is met with a dazzling display of guests and dancers, each adorned in exquisite Swarovski jewels and couture designs. These attendees, inspired by iconic partygoers from various eras, celebrate themes of individuality, self-expression, and inclusivity, creating an unforgettable atmosphere of glamour and excitement.
At Lustalux, we played a crucial role in bringing this vision to life by providing specially coloured reeded window films that perfectly matched the film set’s aesthetic. Our expertise in window film treatments allowed us to enhance the vibrant environment, ensuring that every scene sparkled with the same brilliance as the Swarovski pieces being showcased.
Styled in luminous designs from the iconic Millenia and sophisticated Matrix Crash collections, along with a custom couture look by Giovanna Engelbert, Ariana radiates joy and festive energy, embodying the essence of the holiday season.
We understand the importance of creating visually stunning spaces that resonate with a brand’s identity. Whether for a campaign, event, or permanent installation, our specialized window film treatments can transform any environment, adding depth and colour that captivates audiences.
Explore how Lustalux can elevate your next project—because every celebration deserves to shine.
The full Swarovski holiday 2024 advert is on Youtube:
