Project
Rebranding City Tower in Manchester
Exterior four-sided column graphics produced and installed as part of the City Tower rebrand in Manchester's Piccadilly Gardens area.
project details
- Location
- Manchester
- Sector
- Offices
- Timeline
- Project phased
the challenge
City Tower, a 30-storey high-rise office building in Piccadilly Gardens, needed physical signage that carried a new colour scheme onto the building rather than leaving the rebrand on paper.
our solution
Lustalux produced and installed exterior four-sided column graphics so the new identity read on the building itself, in a high-profile city-centre environment.
measurable impact
the strategic results delivered through our technical implementation
key outcomes
- Exterior four-sided column graphics installed on a city-centre high-rise.
- New colour scheme carried into the physical building branding.
- Work delivered in a high-profile Piccadilly Gardens setting.
project details
City Tower, Manchester
City Tower is a 30-storey high-rise office building in Manchester's Piccadilly Gardens area, formerly known as Sunley House. When the building refreshed its identity, shifting to a turquoise colour scheme, Lustalux produced and installed exterior four-sided column graphics so the new branding read on the building itself.
The brief was physical signage in a high-profile city-centre setting: manufacture the graphics, programme access and install them as part of the rebrand rather than leaving the colour change as an interior-only exercise.
That is commercial property branding in central Manchester. For other commercial window film, signage and architectural film across the city, see Manchester commercial signage. For the product range, see signage and external signage.
our approach
Confirm the building brief
The rebrand needed to read on the 30-storey office building, not only in digital or interior applications.
Produce the graphics
Four-sided exterior column graphics manufactured to the new colour scheme.
Install in a city-centre setting
Installation programmed around access and a high-profile Manchester commercial environment.
project faqs
Q: Was this a Manchester project?
Yes. City Tower is in Manchester's Piccadilly Gardens area. Lustalux delivered the exterior column graphics as a city-centre commercial installation.
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