Project
Red Bull Harbour Reach Branding Case Study
Historic event graphics for Red Bull Harbour Reach at Liverpool's Albert Dock — vinyl wraps and branding on wakeboarding ramps and obstacles in a wet marine environment.
project details
- Location
- Liverpool
- Sector
- Sports & leisure
- Timeline
- Installed to the event-build programme for the 2014 and 2015 weekends
the challenge
The Harbour Reach wakeboarding event at Liverpool's Albert Dock needed branding across jumps, obstacles and other event structures that would be exposed to water, while still following strict Red Bull artwork.
our solution
Lustalux manufactured and installed vinyl graphics and wraps across the course structures for the 2014 event and again in 2015. The project record describes Lustalux as the official branding partner for those two years.
measurable impact
the strategic results delivered through our technical implementation
key outcomes
- Vinyl graphics and wraps installed across wakeboarding ramps and event structures at Albert Dock.
- Artwork followed Red Bull brand guidelines for a televised sports event.
- Materials specified for a wet marine event environment rather than a flat indoor wall.
- Installation coordinated around the event-build programme for the 2014 and 2015 weekends.
project details
Lustalux was first approached in 2014 to provide signage and graphics for Red Bull Harbour Reach, the wakeboarding event on Liverpool's Albert Dock, and assisted again in 2015. This is a historic Liverpool event project, not a claim of a current Red Bull partnership.
The course used jumps and obstacles rather than a flat wall. Vinyl graphics and vinyl wraps were manufactured and installed across the ramps and other event surfaces, specified for a wet marine environment and produced to Red Bull brand artwork. The project record describes Lustalux as the official branding partner for those two years.
Andy Fisher, then signage and graphics manager at Lustalux, said the team were proud to be working with Red Bull Harbour Reach and that a Preston-based firm had been chosen for the event graphics.
Event graphics still need specifying around surface, duration, weather, water, removal and the installation programme. For commercial window film, signage and event graphics across Liverpool and Merseyside, see event graphics in Liverpool.
our approach
Surface engineering
Choosing vinyl systems that adhere to various ramp and obstacle materials used in wakeboarding.
Guideline compliance
Artwork produced to Red Bull's brand guidelines for the Harbour Reach course graphics.
Rapid deployment
Coordinating installation around event build schedules at Albert Dock.
project faqs
Q: Can you provide branding for events?
Yes, where the brief is within current operational capability. Harbour Reach is historic proof of vinyl graphics and wraps on unusual event structures at Liverpool's Albert Dock. Duration, surface, weather and removal all need specifying for each event.
Q: Is Lustalux Red Bull's current Liverpool branding partner?
The project record covers Harbour Reach in 2014 and 2015. It does not establish an ongoing Red Bull partnership.
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